Visual & Identity Standards

The success of each part of Three Rivers contributes to the reputation of the whole institution, and the reputation of the institution affects the success and reputation of each unit. Therefore, it is in everyone’s interest that marketing/promotional efforts present a consistent, high-quality image.

These standards serve as a reference on such topics as the proper use of the College name and logo, the College’s online and social media presence, and the College’s communication efforts. These standards have been set to create a strong common identity for our diverse programs.

If you encounter a usage issue not covered by the guide, please contact the Communications Department, 573-840-9660. Together, we are the shapers and guardians of Three Rivers’ public image.

– Three Rivers Visual & Identity Standards (PDF)

The following are the Visual & Identity Standards “in brief” to be used for quick reference, and do not contain all the standards and guidelines found in the full document.

Official Colors

The two official Three Rivers colors are “Three Rivers gold” and Black. The official Three Rivers gold can be matched using the Pantone Matching System (PMS) for print, CMYK for four-color printing, RGB for full-color monitor viewing, and HEX for use on the web.

• The official Three Rivers gold is: PMS 124 C
• The official CMYK equivalent is: C=6 M=29 Y=95 K=0
• The official RGB equivalent is: R=239 G=182 B=42
• The official HEX equivalent is: #EFB62A

Logo

The Communications Department must approve the use of the Three Rivers College logo on all materials. The logo has five configurations. For the majority of uses on TRC printed materials, use the “horizontal” logo sized to 3.5 inches wide. For other materials/projects or if you have questions about which configuration and/or size to use, contact the Communications Department.

All five configurations are available in color and black-and-white and in a variety of formats. They can be downloaded for authorized uses from the Logos Page.

Flyers/Posters

All brochures, flyers, posters, and other printed materials produced by faculty/staff/student groups that will be posted/distributed around the Poplar Bluff campus, external locations, or to the public must be submitted to the Communications Department, along with a Communications Services Request form, for approval prior to distribution. Check out the Flyer/Poster Guidelines which include tips on creating print materials, as well as a few examples.

– Flyer/Poster Guidelines (PDF)