Principles of Marketing
Course ID: MKTG 115
This course is a study of the marketing process in a dynamic environment. The course focuses on the needs of consumers and their buying behavior based on the marketing mix and the process of distribution. The course further identifies the various advertising media and how these mediums are used to promote products and services and the ethical consequences of marketing in the economy. Lecture 3 hours per week.
Prerequisites: READ 02 or Reading placement of ENGL 111
Corequisites: NoneView All Courses