MKTG 119 – Advertising

In this course, students will learn the essential components of advertising and promotion. This will include the creative, planning, and budgetary processes that help businesses prepare an advertising strategy that positions their organizations for growth. The course is project focused to enable students to have hands on experience in the creative processes of developing advertisement and in learning the strategy behind it with the creation of a business advertising plan for a local business. Lecture 3 hours per week.